An Apple a Day

At 56, the American genius Steve Jobs passed away in California a day after the company he created, was later fired from, and came back to recreate, released the iPhone 4S. This was, to the technology community and to the world, a significant blow to the future. For years the “80′s baby” generation has hung on to the inventions of Jobs and have been his biggest believers and most faithful fans. He was our hero, our visionary, and our encouragement in the midst of a world that sometimes makes it seem like no good thing or idea can penetrate the traditions of old. Steve Jobs was one of us; he was a dreamer.

The phrase Jobs used to pitch every idea he made under Apple Inc. was “Think different.” Two words with such huge meaning. Now that the man who taught the world to think outside the box has passed on, will we forget? Will we be content with everything we see and do or will we, like Apple Inc. try to re-innovate ourselves and the brands we carry every day? I pray, the latter.

The four corners of the world are stretched out far enough that your mind should be likewise. What you see is only as big as you THINK. Cling the good. Shun the bad. Question things, improve them. Be content with simplicity. Live to make an impression. Die to make a statement.

To me that was the essence of Steve Jobs and I pray when I die that will be the essence of me.

EK!